Founded in 2020, NEVR BRND™ is a multifaceted, independently black-owned lifestyle streetwear brand born in Prince George’s County, Maryland.

 

NEVR BRND™ was established in 2020 by Phebe Simpson, an art enthusiast born and raised in PG County, Maryland. While maintaining a love for art, Phebe also had a strong interest in fashion and design. In an effort to combine her love for art and design,  NEVR BRND™ was born. 

NEVR BRND™ was created based on her own experiences against adversity and mental health. At the age of 18, Phebe got her first tattoo across her wrist, “Don’t Give Up”, as a symbol of strength and a personal message of encouragement. It symbolized to never give up when life got hard; to never settle for the “safest” option in life because there is always more to achieve; to never let anyone stop her from being who she truly is, and to never stop loving the many forms of herself. In many ways, this tattoo inspired her to create a brand to spread the message “NEVR GIVE UP”. 

NEVR BRND™ is an all-inclusive brand created to encourage, inspire, and remind the world to never give up despite adversity. Every item designed, down to the name of the brand, reflects our maxim: never give up.

NEVR BRND™ is a community of pertinacious persons who make up the NEVR BRND™ community, NEVR LAND™. The NEVR BRND™ community helps inspire others to push beyond their limits, never give up on themselves, and never lose sight of their purpose in life.  

 

 

Why was NEVR BRND™ created?

To set an example and spread the message to nevr settle for less, nevr stop striving for a better you,  nevr give up on yourself, and to always hold yourself to the highest standard.

 

Who is NEVR BRND™ for?

NEVR BRND™ is for the outcasts of society; helping emphasize the voice in your head that tells you to nevr give up when life is coming down on you.